QUICK REVIEW: CRACKED magazine

CRACKED magazine may have a history dating back to 1958, but let's not kid ourselves here: it was always the lamer, tamer cousin of MAD magazine.
Having said that, growing up I read more issues of CRACKED than I did of MAD, mainly 'cos it was easier to get my hands on the former due to the bizarre distribution system of comics and mags in Australian newsagencies during the 1970s.
There was no comparison between the two once I did get my hands on MAD - CRACKED was a pale imitation...it just wasn't as funny as MAD.
Well, CRACKED has hung in the marketplace and had its ups and downs since 1958 - including woeful sales for most of the 2000s - but it's finally making a comeback.
A new web site (www.cracked.com) was launched last October and it was a big departure from what CRACKED used to be. For starters, it was funny. Secondly, it owed more to humour sites such as The Chaser and The Onion, than to the heavily comics-based CRACKED of the past.
Now, nearly a year later, a hard-copy version has landed on the shelves and it's nothing like the old comic either. In fact, it's more of a cross between National Lampoon and lad mags such as Maxim and Ralph.
Guess what? I like it. Not love it, but it wasn't bad for a first effort. A little TOO American in its humour, but I could understand most of the references. Not everything works - the ESPN mag parody meant nothing to me as I've never read it (I don't think it's even sold in Australia) and I rarely watch ESPN except for the poker tourneys, so I don't know any of the personalities.
But there are some highlights in this debut issue.
The fake Busanity ad with Gary Busey's deranged mug staring at me ("Somewhere between love and madness lies...Busanity") made me smile. So did the piece where CRACKED tried to broker getting some oblivious Civil War re-enactors to enlist to fight in Iraq.
The very funny Jay Pinkerton wrote a whacked-out piece on trying to buy a kid in Mexico ("300 pesos for one child is a really good deal").
The 2006 Douchebag Comprehensive Guide took tons of cheap shots at The Hoff and Tom Cruise, but they're both douches so they deserve everything they get.
I actually spent way too much time studying the poster ("The Periodic Table Of The 1980s"). And there was some real (and real entertaining) interviews with Rob Corddry and Ed Helms (The Daily Show) and South Park's Trey Parker and Matt Stone (even if they have been interviewed to death over the years).
There was even a few comic strips, just like in the old days.
This sure as hell ain't your daddy's CRACKED. Heck, it's not even my CRACKED.
But this new version of CRACKED may just be your teenaged son's CRACKED. Or maybe yer nearly-turned-40-desperately-trying-to-act-hip Uncle Dann's CRACKED.
Maybe.


